Grupo Emtel_
Brand Manual, Logo/
2021
Grupo Emtel is a leading company operating in the transport, rental, and logistics market, with a diverse range of services including vehicle rental, logistics solutions, and transportation services. Despite its strong market presence, Grupo Emtel recognizes the need to revitalize its brand identity to reflect its modernity, innovation, and commitment to customer satisfaction.
Brand Designer
2/3 months
Photoshop
Sketch
Figma
The redesigned logo featured a modern and dynamic design that symbolized the Emtel Group’s commitment to innovation, efficiency, and reliability. The logo incorporated graphic elements mixed with unique typography representing a delivery character, redesigned from the old version of the logo. The typography was elegant and contemporary, exuding professionalism and confidence. The color palette included strong shades of blue and red, reflecting stability and growth.
The rebranding initiative revitalized Grupo Emtel’s brand identity, positioning the company as a forward-thinking and customer-centric leader in the transport, rental, and logistics market. The refreshed logo and branding resonated with both existing customers and new prospects, driving increased brand recognition and loyalty. The cohesive and modern brand image helped Grupo Emtel differentiate itself from competitors and attract new business opportunities. Overall, the successful redesign reinforced Grupo Emtel’s commitment to excellence and set the stage for continued growth and success in the competitive market.
Marcos Loureiro © Selected works from 2010-2024 — Belo Horizonte - BR